How a LinkedIn Workshop Changed My Networking Mantra!
A few years ago, I walked into a LinkedIn workshop thinking, “Alright, let’s see what all the fuss is about.” I was expecting the usual
Let’s be real—there’s a big difference between what small business owners think will launch them into the stratosphere and what actually works. Spoiler alert: it’s not a fancy logo, a celebrity endorsement, or that one viral Instagram post (sorry!).
In reality, it’s about knowing your big idea, validating it, and building a brand that sticks with your audience. Take companies like Glossier and Dollar Shave Club—they didn’t rely on gimmicks. They built loyalty through consistent marketing and stellar customer experiences. And no, a glossy business card won’t get you there.
Are you feeling like your brand is stuck, spinning its wheels but going nowhere? I know that feeling all too well. When I started out, I felt completely lost. It wasn’t until I developed a 9-step formula to skyrocket my brand that things began to shift.
This post is all about Step 1 of that formula—a 7-Day Challenge designed to help you lay the foundation for a thriving brand. Over the course of seven days, you’ll tackle key tasks like defining your personal brand, conducting a SWOT analysis, evaluating your online presence, and setting actionable goals.
Here’s a sneak peek at the challenge:
Day 1: Lay the Groundwork—Define your brand and update your online presence to reflect your values.
Day 2: Perform a SWOT Analysis
Let’s be honest: we’ve all had those days where we plan to conquer the world, but by 10 AM, we’re drowning in to-do lists, wondering if becoming a professional couch potato is a viable career option. But here’s the thing—it doesn’t have to be that way!
Enter the humble daily action plan, your new business best friend. It’s like a GPS for your goals. Without it, you’re wandering through a maze of decisions, second-guessing every move. With it? You’re laser-focused, knocking out tasks like a productivity ninja (without needing to wear all black or have any actual ninja skills).